The Invisible Woman: 50+ And Fading.



Once in a while a campaign is launched that really speaks to me, I have always been the kind of person that is inspired by strong men and women and always find ways to empower others. Nivea is encouraging Women, Mothers, Daughters, Sisters and friends to #StandFirm and share positive affirmations to boost each other's confidence.

Im lucky to work in an industry where I have made amazing friendships and we constantly give each other support and build each other up, and I wouldn't have it any other way. 



Here are some statistics from Nivea:

*74% of women feel they need to adapt their style to become more conservative as they age.

*70% of women feel they are expected to be less sexy as they age.

*For 80% of women, age-ism is reality.

*73% of daughters attribute their mum’s positive affirmations in helping them boost their confidence when they were younger.

Here is a quote from one of the women from the campaign:

Media commentator, Bianca Dye, has joined the campaign to rally women to stand firm and share positive affirmations. “Life can whiz by so fast. One day you are the `life of the party’, feeling amazing, being told how fabulous you are and then like a giant slap in the face from the universe….it stops. Why? Just because we are getting older does not mean we are not getting MORE fabulous and wiser. But society tends to ignore women over 50. You just seem to become invisible.”

Nivea have developed a line of products to help women (45+) to feel more confident in their skin.

Product Recommendations:

NIVEA Q10 Firming lotion (400mL), RRP $9.99 (AUS) / $10.99 (NZ)

NIVEA Q10 Rich Firming Lotion (400ml), RRP $9.99 (AUS only)

 NIVEA Q10 Rich Firming (AUS only)


To watch the campaign video Click Here.

To find out more about Nivea:



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